RESUME

• LoFi.works: Built and launched a personal SEO/GEO portfolio in a fast, mostly static architecture with Cloudflare serverless CMS pages and a GitHub-backed workflow, using Claude, Gemini, and Antigravity to ship quickly while maximizing page speed.
• LoFi Fanout Query Extractor: Created a free, open-source Chrome extension that extracts ChatGPT 5.5 fan-out search queries at scale, exports results to CSV, stores data locally, and is being updated to support additional LLMs.
• Interactive JSON-LD Generator: Developed a browser-based structured data utility that generates copyable JSON-LD script tags for faster schema creation and technical SEO implementation.

Led SEO and GEO strategy for a luxury watch marketplace, spanning category optimization, editorial SEO, Reddit-informed content, AI search visibility, and AI commerce readiness.

• Built an in-house AI/GEO citation monitoring platform to track brand and competitor visibility across ChatGPT, Google AI Overviews, and other generative search surfaces, contributing to a 15% MoM increase in AI-driven traffic.
• Led pre-launch Agentic Commerce Protocol / Universal Cart Protocol readiness by auditing issues, creating requirements documents, and writing structured data specs to support future direct transactions on AI platforms.
• Created a content publication strategy centered on Reddit and Google AI Overviews, using LLMs to crawl subreddits, extract trends/common questions, and build prompts to outline, draft, and quality-check copy at scale.
• Developed humanization workflows for AI-assisted content, testing tone, structure, and editorial style prompts to make scaled content feel less generic while preserving search intent and brand credibility.
• Owned editorial SEO strategy for a blog generating approximately 300,000 monthly sessions, publishing five articles per week and prioritizing citation-worthy, comparison, and buyer-intent topics.
• Optimized YouTube content through SEO-first topic selection, legacy refreshes, and A/B testing, helping multiple videos reach the #1 position in YouTube search.

Owned the SEO roadmap for a high-scale DTC bridal brand across technical, content, and link workstreams.

• Drove a 21% YoY increase in organic traffic, 11% lift in keyword visibility, and 39% increase in Page 1 rankings through technical SEO, content optimization, and authority-building roadmaps.
• Introduced GEO and AI-assisted workflows that improved visibility across ChatGPT and Google AI Overviews and increased content engagement by 119%.
• Scaled AI-generated product listing pages to drive approximately 5% of daily site traffic; optimized PLP copy and internal linking to reduce cannibalization, increasing sessions by 62% and CTR by 8%.
• Built automated SEO dashboards in BigQuery, Python, Looker, Looker Studio, GA4, and Google Apps Script to monitor volatility, surface technical issues, and reduce manual reporting overhead.
• Partnered with engineering to resolve Shopify technical SEO issues, improve crawl behavior, document SEO requirements, and standardize workflows through SOPs and team training.

Led SEO strategy for U.S. and Canadian markets across a large fashion catalog.

• Increased organic traffic 15% YoY and grew Canadian ranking keywords 8x.
• Improved Canadian Page 1 visibility from 2.9% to 10.8% through localized keyword strategy, technical audits, content optimization, and market-specific roadmaps.
• Built A/B testing templates, automated keyword research workflows, and SEO health reports for leadership and cross-functional stakeholders.

Managed SEO for Healthcare and Leisure & Entertainment business units.

• Increased organic traffic 28% and 85% YoY, respectively.
• Supported CMS migration/rebranding, launched an SEO-focused Healthcare blog, and increased inbound social traffic 60% YoY through content calendar improvements.

Delivered 40% YoY growth in organic sessions through targeted technical, category, and on-page optimizations for a B2B eCommerce catalog.

• Created weekly SEO dashboards for executive reporting and supported content, landing page, and launch deliverables for NeweggBusiness programs.

Produced SEO-rich copy across consumer electronics, fashion, and lifestyle verticals for affiliate shopping sites.

Launched the DTC storefront, taxonomy, and marketing materials.

• Maintained product copy across multiple CMS platforms for consistency across storefronts.
• Managed account settings, inventory, and pricing of over 10,000 SKUs.

Education.