Lead category, content, and GEO strategy for a leading pre-owned watch marketplace.

• Built an in-house GEO citation tracking system, contributing to a 15% MoM increase in AI-driven traffic.
• Executed a GEO strategy that raised LLM visibility score from 62 to 65 and citations from 2,000 to 5,000 (SEMrush).
• Owned blog SEO, publishing 5 articles/week and driving ~300,000 monthly sessions.
• Leveraged Reddit engagement and content integration to lift referral traffic from ~500 to 2,000+ monthly visits.
• Built SEO-driven YouTube content calendars with AI-assisted scripts, driving multiple #1 rankings and all-time-high average view duration.

Owned the SEO roadmap for a high-scale DTC bridal brand across technical, content, and link workstreams.

• Drove a 21% YoY increase in organic traffic, an 11% lift in keyword visibility, and a 39% increase in Page 1 rankings.
• Introduced GEO and AI-assisted workflows, resulting in 119% higher engagement across ChatGPT and Google AI Overviews.
• Built automated SEO dashboards and data pipelines with BigQuery, Python, and Looker to monitor site health at scale.
• Scaled AI-generated PLPs to ~5% of daily traffic; resolved cannibalization, increasing sessions 62% and CTR 8%.

Led SEO for US and Canada markets at a global fast-fashion retailer.

• Drove 15% YoY organic growth across US/Canada through tailored SEO strategies.
• Grew Canadian keyword rankings 8x; Page 1 visibility rose from 2.9% to 10.8%.
• Built A/B testing templates and automated keyword research to increase team efficiency.

Managed SEO for the Healthcare and Leisure & Entertainment business units.

• Increased organic traffic 28% and 85% YoY across the two units, respectively.
• Launched an SEO-focused Healthcare blog and supported CMS migration and rebranding.

Owned SEO and content for B2B web properties.

• Delivered 40% YoY growth in organic sessions through targeted SEO strategies.
• Created weekly SEO dashboards for executive reporting and prioritization.

Produced and optimized SEO-rich content across consumer electronics, fashion, and lifestyle verticals for affiliate shopping sites.

Launched the DTC storefront, taxonomy, and marketing materials.

• Maintained product copy across multiple CMS platforms for consistency across storefronts.
• Managed account settings, inventory, and pricing of over 10,000 SKUs.

Education.